Orhue Beauty
Luxury bridal artistry showcase and high-definition video processing pipeline.
High-end luxury bridal portfolios require displaying ultra-high-definition 4K video reels and uncompressed imagery. Traditional video embeds cause massive mobile data egress, buffer latency, and noticeable compression artifacts that degrade brand perception.
Developed the frontend architecture and built an automated FFmpeg video processing pipeline that renders, scales, and compresses 4K beauty reels into optimized web formats, distributed globally through Cloudflare R2 object storage.
Vite-powered React and TypeScript single-page application deployed with Cloudflare edge caching. Video assets are ingested, transcoded via FFmpeg into multi-bitrate streams, and stored in Cloudflare R2.
FFmpeg multi-pass bitrate encoding with adaptive CRF quantization; lazy-loaded IntersectionObserver media mounts preventing bandwidth exhaustion on mobile viewports.
TypeScript ensures compile-time interface safety across dynamic gallery media; Cloudflare R2 provides zero-egress-fee high-bandwidth media delivery.
Lossless-perception video delivery on mobile networks, maintaining pristine bridal makeup detail and immediate video playback without layout shifts.
High-end creative portfolio platform optimized for media creators with heavy video streaming needs.